Unilever repositions Jif brand in first Australian work in 19 years
Zoo Group has helped Unilever cleaning brand Jif to launched its first marketing activity in 19 years with a new campaign to reposition the product.
The campaign aims to appeal to a younger audience and demonstrate how the cleaning product can help restore old and neglected items.
“It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ,” said Paul Connell, ANZ Homecare Director at Unilever.
The campaign was created by ZOO Group Sydney, and is running nationally across broadcast, digital and social media.