Live life to the fullest

People's Association Active Ageing

With more and more people being classified as senior citizens in our society, there is a need to shift perceptions of the elderly. On top of that, there is an accompanying misconception that all senior citizens are old, weak, and frail. We thus sought to correct such common misunderstandings in order to bridge the gap between the young and old in Singapore.

We produced a series of videos that embody the notion that age doesn’t matter when we live life to the fullest. Through linking a youth to an elderly, we showed how relationships can be formed between the young and old, and how young people can be pleasantly surprised by the lifestyles of our seniors. As the youth spent time with their elderly buddy and documented it in various forms (vlogs, illustrations, and photographs), this experience opened their eyes and demonstrated how we should all spend our lives living ー young or old.

Play Video
Play Video
Play Video

NERF Action Xperience

It's NERF or Nothin'!



arrow (1)

67 Rowell Road
Singapore 208007

© 2021 Zoo Group