E-commerce has become indispensable to the global retail framework, with global retail e-commerce traffic standing at 22 billion monthly visits in June 2020. eParcelNow.com plays a vital role in supporting the global online shopping industry with efficient and reliable delivery solutions. Notwithstanding the years it has flown under the radar, the global delivery and returns provider partnered with ZOO Group to develop its corporate identity and make its mark online.
ZOO’s efforts began with a total rebrand of eParcelNow, with the Creative Team revamping eParcelNow’s logo, visual identity, and tone of voice according to a new brand campaign and tagline, “Drama-free delivery”. On the digital front, we reskinned eParcelNow’s website with refreshed corporate colours and landing page copy. To further enhance the company’s overall image, we developed a suite of corporate identity assets which include a sales kit, name cards and company vehicle decals. In order to raise brand awareness and promote the drama-free eParcelNow experience among savvy online shoppers, the branding campaign played out in the following ways. To reach the young and savvy Millennial online shoppers, our social media campaign utilised GIFs to #DeliverLOLs alongside communicating eParcelNow’s highly competitive rates and even higher reliability.