Following the previous campaign, cybersecurity is often viewed as an intimidating and time-consuming chore that many do not see as necessary or convenient. There’s a need to demonstrate how adopting cybersecurity measures do not have to be intimidating or taxing to Singaporeans.
In order to help Singaporeans adopt good cybersecurity habits easily, we created a campaign that simplified cybersecurity jargon that may be too complex to understand. The treatment of the creative materials was kept minimal and colour-coded to aid habit recall. We used everyday situations to draw a parallel comparison to why it is important to protect ourselves when we go online.
Ministry of Foreign Affairs