After years in the coffee industry, Boncafé decided to redesign their packaging in a bid to revamp their brand. To celebrate a new chapter to a classic, ZOO Group developed an integrated marketing and communications campaign. Targeted at existing customers, it highlighted the beloved beans’ fresh new look. Leveraging on the hype, the campaign was also aimed at millennials to create brand and product awareness.
Here’s how our creative plan to boost Boncafé’s visibility played out. On top of using BTL POSM, digital OOH advertising solutions were utilised in areas with high human traffic. Additionally, wholly painted bus wraps for buses on strategic routes and in-train panels were employed on MRTs. For the campaign to gain further traction and facilitate an accelerated purchasing cycle, social media collateral such as digital banners were produced.
People's Association Active Ageing
Ministry of Foreign Affairs