Canberra

ANU School of Music

THE BRIEF

Zoo Group was tasked to discover a way to make the School of Music stand out from the crowd. To be a bold new voice that lives up to the values of the school. To inspire the actions of students in Year 11 and 12, their parents and teachers, and to set the School apart of other conservatories and show just what a 21st Century school of music looks, sounds, feels and acts like.

WHAT WE DID
Brand essence development
Photography
Campaign development
Creative messaging
Production & procurement

THE STRATEGY

Our approach to the School of Music was to drive the passionate vision for 2017 beyond merely a new visual identity, but through to their behaviour, and presence. To elevate what it means to be a modern School of Music across Australia. Part of this was to explore the personality traits of explorers, innovators and game changers. We developed a visual style that grew from the concept of music having it’s core in movement. Partnering with an incredible light artist from Canada, and one of our favourite photographers, we captured actual School of Music students in the heat of performance. Gone are the days of stoic, conservatory styled imagery. Where Music Lives is about the passion of performance and the true artistry of musical exploration and risk taking.

musical pioneers

THE EFFECT

To date, School of Music has hit their capacity for registrations for the 2018 intake Рfar exceeding the goal of this project. The brand will roll out further through 2018. Additionally, the creative was recently awarded a international honour with a Platinum Statuette by the Association of Marketing and Communication Professionals for Print Creativity.

100%

Capacity for enrolments

1

Platinum MarCom Award

THE AWARD CREDITS

Platinum Statuette for Print Creativity:
Poster

ZOO GROUP
Creative Director: Jason Perelson
Senior Art Director & Designer: Natalie van der Rijt
Light Painter: Patrick Rochon
Photography: Rush
Production Manager: Murray Barton
Account Manager: John Mannion

ANU SCHOOL OF MUSIC
Head of School: Prof. Kenneth Lampl

ANU COLLEGE OF ARTS AND SOCIAL SCIENCES
Marketing & Communications Deputy Manager: Joe Collings