A luggage line conceptualised by the travel brand American Tourister, LOCKation was produced to make travelling a safer experience with its one-click lock system. This system simplifies packing by securing baggage three-way with just a slide. To communicate the luggage’s key features while reflecting the brand’s fun personality, ZOO Group launched the Journey with Triple Security campaign together with American Tourister.

The short animated film features cute crooks who persevere to crack open a LOCKation luggage, trying different methods of infiltration each time. Carrying a lighthearted and humorous tone, the video demonstrates the one-click lock system’s “tough to crack” security as the thieves fail at every attempt. It brings home the message that LOCKation allows one to embark on any travel adventure carefree.

Along with the mini-film, collaterals such as key visuals, digital materials and OOH executions were rolled out in APAC, North African and Middle Eastern markets.


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