WORK

  • Lien Foundation

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    YOU ARE HOW YOU LIVE.

    Lien Foundation

    Despite being an advanced metropolis, a poor quality of life besets nursing homes in Singapore. As our nation struggles to cope with a rapidly ageing population, even more are likely to become dependent on such places for care. To work towards achieving a better quality of life for our elderly, we created a campaign to encourage Singaporeans to rally together for better nursing homes and advocated for a more evolved philosophy of care.

    In order for our campaign to be impactful, we needed for everyday Singaporeans to experience what it’s like living in a nursing home. We had a Singaporean TV host, Anita Kapoor, voluntarily admitted into a nursing home to live like an elderly resident. As followers journeyed with her through video logs and social posts, this opened their eyes to realities that they could not unsee. Her experience was also cut into a social documentary, ‘Anita’s Nursing Home Stay’, which was subsequently picked up by all major news outlets.

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    Cyber Security Agency Singapore

    CYBER TIPS

    Japan IPL Express

    The sexiest beast on the web

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    67 Rowell Road
    Singapore 208007

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  • Japan IPL Express

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    THE SEXIEST BEAST
    ON THE WEB.

    Japan IPL Express

    In Singapore’s hot and humid weather, ladies love the freedom and comfort of baring more skin with sleeveless tops and shorter skirts. Though many are familiar with painful and inconvenient methods of hair removal, Japan IPL Express’ brand was not the top consumer choice for intense pulse light (IPL) hair removal.

    We created Harry, a gorilla character that personified the complicated relationship consumers had with unwanted body hair. We gamed Facebook’s algorithm that placed relationship statuses as the top priority on news feeds. Pre-arranging for key online influencers to be in a “complicated relationship” with Harry attracted an endless scroll of complicated relationships on his Facebook wall. As he became an internet phenomenon, the drama of his “complicated relationships” generated free publicity for Japan IPL.

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    Lien Foundation

    YOU ARE HOW YOU LIVE.

    Cyber Security Agency Singapore

    Live savvy with cyber security

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    67 Rowell Road
    Singapore 208007

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  • Cyber Security Agency Singapore

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    LIVE SAVVY WITH
    CYBER SECURITY

    Cyber Security Agency Singapore

    There are now over 5 million internet users in Singapore. 91% of the population use a smartphone to browse the internet, and 71% use laptops or desktops. Despite the internet being part of our everyday lives, many are not alert to the danger cybercriminals pose. The Cyber Security Agency of Singapore tasked ZOO Group to help local individuals and businesses understand how they can be vulnerable to cyberattacks.

    We used the theme of a carnival game to visualise how everyone has something of value to a cybercriminal. Like targets in a shooting gallery, we can be easily taken down if we do not take appropriate precautions with our internet use. Following our integrated marketing campaign, the masses were educated on the importance of maintaining high standards of cybersecurity and were equipped with practical tools to safeguard their cyberspaces.

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    Japan IPL Express

    The sexiest beast on the web

    Unilever

    Don’t leave it. Jif it.

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    67 Rowell Road
    Singapore 208007

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  • Unilever

    DON'T LEAVE IT. JIF IT.

    Unilever

    After 19 years without any marketing activity, Unilever chose ZOO Group as the agency to revitalise and reintroduce Jif Cream to the Australian market. Our challenge was to reposition this heritage product to appeal to a younger generation, and find a way to approach our target market in an engaging way.

    Leveraging on the fact that BBQs are central to Australian culture and social life, we embarked on a campaign compelling the general public to “END BARBEQUE NEGLECT” with Jif Cream. Riding on trending consumer behaviour at the time of launch, this tongue-in-cheek campaign’s call to action was to ‘dob in a mate’.

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    Cyber Security Agency Singapore

    Live savvy with cyber security

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    67 Rowell Road
    Singapore 208007

    hello@zoogroup.com

    Facebook
    Instagram
    Twitter

    © 2021 Zoo Group

    Terms of Use | Privacy Policy

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