ZOO GROUP AT THE HELM OF SGO'S SOCIAL MEDIA

The SGO or Silver Generation Office by the Agency for Integrated Care has appointed ZOO Group Singapore to manage its Facebook page for a period of nine months.

ZOO Group was tasked to develop a strategy and action plan to create awareness and drive engagement through specially curated, purpose-driven content that also encouraged volunteerism.

On the back of several new business wins, ZOO Group has collaborated with Amplify Social, a specialist digital and social agency, to develop a robust strategy to ensure that they deliver above and beyond what is expected within the appointment period.

Desh Balakrishnan, CEO of Media360 Communications and partner at Amplify Social said, "It’s a great start for Amplify to be able to share the responsibility to manage the social media duties on behalf of the Agency for Integrated Care. We are delighted at the trust and belief of AIC in awarding the tender to us and the Amplify team is motivated to ensure everything is managed well at our end."

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