Increasing local kindergarten
Carpe Diem's profile

ZOO Group was tasked to enhance and amplify Carpe Diem’s key proposition. This partnership sought to build awareness of the brand across various digital and social platforms, and was mainly targeted at young parents in Singapore.

Established in 2002, Carpe Diem is the first pre-school in Singapore to pioneer an integrated holistic curriculum using the Multiple Intelligence-based approach. Today, it continues to grow with over 30 centres islandwide. Carpe Diem believes in developing every child through hands-on activities carried out at their unique learning corners. The Carpe Diem journey is built to help unlock the full potential of every child, leading to competent individuals in school and beyond.

Pauline Woo, owner of Carpe Diem shares, “In this day and age, it is important for brands to have a strong digital presence. We were the first to adopt the Multiple Intelligence learning approach in Singapore, thus we saw a need to appoint ZOO Group to help us share our methodology and positive experiences to a wider audience. We are excited for this partnership, where we will get to highlight our strengths. With strategies such as collaboration with industry experts, we aim to position the brand as thought leaders in child development.”

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