Priscilla Fajardo
Creative Group Head
,
Singapore

My background in Manila and Singapore has taught me to immerse myself with the vast and diverse cultures I encounter.

With that, picking up insights from different experiences became my passion, which is not only useful for what I do, but also for conversation starters. That’s why it’s no surprise that I enjoy and encourage a collaborative environment where everyone speaks up until insights are discovered and great ideas are born. As a copy-based creative, the likes of us don’t just write scripts or taglines. We create ideas that become meaningful experiences. We work towards inspiring and making an impact beyond every ad campaign.