Natalie van der Rijt
Senior Art Director
,
Canberra

I always dreamed of making a career from my creativity from a very young age.

I have now built up over 13 years experience working in London, Amsterdam and Canberra across a variety of sectors for clients such as Google, the London Tate Galleries, ANU, and European lingerie retail giant; Hunkemöller. For me, getting the design right is about always designing with the end consumer in mind. The term ‘user experience’ tends to be used a lot in the digital world, but for me it’s at the heart of everything I do; using the concept of user experience to drive design to a result.