If it ain’t broke, break it and make it better.
Whether a brand communication, above-the-line campaign or something buzzwordy like tactical brand warfare – I’m all about smart creativity. Do something cool, with a purpose. I started in radio at the turn of the millennium, cutting my teeth in every aspect of communication from presenting to sales, and joined the ad world to drive results for multinationals like Continental and SABMiller’s Castle Milk Stout, Draught and Flying Fish brands. When I’m not binge watching House of Cards, I’m probably trying to convince my wife to let me buy an Xbox for my son – who’s 2.