Help make Nicky Winmar’s iconic pose stand proud and strong forever

Art director Aaron Tyler and Zoo Group Executive Creative Director Alex Wadelton have collaborated and launched a crowd funding campaign to get a bronzed statue of the iconic moment Indigenous St Kilda footballer Nicky Winmar stood up to racism.

On April 22, 1993, Winmar, responding to racist taunts hurled across the boundary line at him, lifted his jumper up, pointed to the colour of his skin, and yelled out “I’m black and I’m proud.” The image, captured by Melbourne photographer Wayne Ludbey, is seen as a turning point, in not just football history, but Australian history in the treatment of Indigenous Australians.

The campaign, now live, has already been covered by Fox Sports and SBS, and with a planned push by the St Kilda Football Club to make it a reality, the call is now going out to Australia to get behind this important monument.

With AFL Indigenous Round in full swing, and National Reconciliation week starting next week, corporate Australia can email Alex and Aaron at with their interest to ensure their brand shows that they too believe in respect and equality for all.

Fair minded Australians can also support the campaign with a pledge and leaving a personal message of support for Nicky on the Pozible page. There are also incentives such as an official certificate, Wayne Ludbey signed photographs of the original image, and the opportunity to stand with Nicky forever by having your name engraved on the plinth that will stand below the sculpture.