Alex Wadelton ranked 16th copywriter in the world

See the full Big Won rankings here.


What it’s like to lose control – Founder Pawl Cubbin in AFR

For many people, a buyout by a larger corporation is the ultimate goal.

ZOO Group’s Founder and CEO Pawl Cubbin speaks to AFR about his vision to be a global boutique: an independent network of smallish creative agencies, run and owned by amazing people, in places around the world where growth and innovation is flourishing. A network that can adapt to changing circumstances and market conditions, and isn’t for sale.

Read the full article in the Australian Financial Review.


From employee to entrepreneur: what Matt Rose has learnt

“I’ve been at my desk two hours already and it’s only 7.15am. Third week like this. My pipeline could be better, it’s quieter than I would like. I have a six-month-old son who I haven’t seen in two days and my wife is facing the challenge of new motherhood largely solo.

This month marks my first year as a business owner, a year since I left the comfort of being an employee of a large multinational to become a partner in charge of relaunching a business. For me the transition from employee to entrepreneur was a case of aging five years in five minutes. I’m the guy with big bags under his eyes and more grey hair than when you last saw him.

The journey is still new for me, but for the benefit of anyone thinking about taking the jump and going into business for yourself, here are some things I have learnt…”

Read the full article at the Australian Financial Review.


Lorinda Wyatt joins as Managing Director in Canberra

Lorinda Wyatt is set to join ZOO Group as Managing Director, to lead its agency in Canberra. Wyatt brings international experience to the expanding network, having worked in senior roles at TBWA, Adcorp and Les Mills.

Wyatt’s experience includes senior roles with TBWA, Saatchi and Saatchi and Y&R in South Africa. Moving to Canberra five years ago, Wyatt ran multinational media agency Adcorp as CSD/Agency Manager. Most recently, she has spent the past two years driving the marketing strategy for the Asia Pacific region for global fitness brand Les Mills.

Read the full story at Mumbrella.