Unilever – Jif

Unilever Jif

End BBQ Neglect

The
Process

The campaign was launched with TV, social content film, and a series of social posts that encouraged a call to action towards ‘dob in a mate’ in a tongue-in-cheek way, a ‘trending’ consumer behaviour in our target audience at the time of launch.

The
Effect

Highest proportion of digital media results than any previous campaign with high engagement (more than just a ‘like’) amongst the target audience, showing the campaign mechanic of ‘dobbing’ a mate was widely accepted and helped drive organic reach.

Impressions

30 M

Facebook Comments

600+

Facebook Shares

250+

Key people on
this project

Paul Bruce

Executive Creative Director (Partner)

Will Reynolds

Managing Director (Partner)

Angus Loxton

Creative

Fiona McLeod

Senior Designer

Sarah Cornish

Account Director

Elliott Donazzan

Strategy Director