Unilever – Jif

Unilever Jif

End BBQ Neglect

The
Process

The campaign was launched with TV, social content film, and a series of social posts that encouraged a call to action towards ‘dob in a mate’ in a tongue-in-cheek way, a ‘trending’ consumer behaviour in our target audience at the time of launch.

The
Effect

Highest proportion of digital media results than any previous campaign with high engagement (more than just a ‘like’) amongst the target audience, showing the campaign mechanic of ‘dobbing’ a mate was widely accepted and helped drive organic reach.

Impressions

30 M

Facebook Comments

600+

Facebook Shares

250+

Key
Contributors

Paul Bruce

Executive Creative Director (Partner)

Will Reynolds

Managing Director (Partner)

Angus Loxton

Creative

Fiona McLeod

Senior Designer

Sarah Cornish

Account Director

Elliott Donazzan

Strategist