Unilever repositions Jif brand in first Australian work in 19 years

Zoo Group has helped Unilever cleaning brand Jif to launched its first marketing activity in 19 years with a new campaign to reposition the product.

The campaign aims to appeal to a younger audience and demonstrate how the cleaning product can help restore old and neglected items.

“It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ,” said Paul Connell, ANZ Homecare Director at Unilever.

The campaign was created by ZOO Group Sydney, and is running nationally across broadcast, digital and social media.

Read more at The Drum, and view the Case Study.